Launch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you will move through “failures” faster and turn a not-so-great result into something magical.
Creating 5 & 6-figure launches isn’t about having successful launches 100% of the time; it’s knowing how to pivot, adjust, and optimize.
In this episode, you’ll learn how to think differently about your launches, the data to evaluate to become a better decision-maker, and what to do if you aren’t getting the results you want from your launches.
Key Highlights:
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Do not miss these highlights:
01:00 Let's discuss the topic of launching, specifically failure because there's an assumption that when you have successful launches, you never experience unsuccessful ones.
04:33 One of the things that can really hinder your success in launching is when you aimlessly put things together, assuming it's easy to sell.
05:03 You still need to go through the process of experimentation and exploration to figure out what works because it doesn't happen overnight. That's what I aim to normalize for you.
06:40 Many times, you can avoid most of these mistakes by preparing for your launches. However, another crucial factor is inadequate planning.
08:03 When considering that date, you should also take into account the promotional campaigns needed to effectively fill your conversion event.
10:40 If your target and goal don't align, then you're not realistically considering the project and the hard work behind it.
11:50 Let's discuss what to do when you find yourself in a situation where your launch is not performing well.
13:00 In the launch process,
