Description

Scott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.

Host: Isaac Sacolick, StarCIO

Guest: Scott Brinker, Chiefmartec & Hubspot

Related reading from CDP.com:

• Explore the 2022 Marketing Technology Landscape
• See how CMOs are allocating marketing budgets in 2022
• Understand the size of the customer data platform market

For the full transcript and additional insights, visit www.cdp.com