How can technology sales advisors become more than just sales consultants and position themselves as a trusted partner for clients?
Joining episode 4 of The Channel Champions Podcast are Chris Moffett and Keith Hartley, Partners at Cloud Communications Group, to talk more about it. Cloud Communications Group is a technology expense management and advisory firm that helps clients optimize recurring technology expenses.
Chris and Keith explain their take on being channel partners, how to provide value to clients, and why advisors should focus on relationship-building over transactional conversations.
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