Is your company’s purpose just a poster on the wall—or the engine driving real growth? In this powerful conversation, Jason S. Bradshaw sits down with bestselling author and keynote speaker Ron Tite to reveal how leaders can align purpose with profit without slipping into corporate theater.
💡 What You’ll Learn in This Episode:
✅ Why most purpose statements fail (and how to fix yours)
✅ The 5 signals your purpose is actually working inside your organization
✅ How to lead through the AI revolution without losing your people
✅ The secret formula to connect brand story, purpose, and performance
✅ Why CFOs should see purpose as a growth lever, not fluff
Whether you’re a CEO, brand manager, or entrepreneur, this episode will help you turn lofty ideals into measurable results.
🔥 Don’t just have a purpose. Make it profitable.
00:00 Introduction and Guest Welcome
01:46 Defining Purpose Beyond Posters
04:04 Misalignment in Purpose Statements
07:14 Realigning Purpose for Growth
10:46 AI's Impact on Workplace Culture
20:41 Aligning Personal and Company Purpose
22:38 Measuring Purpose Effectiveness
27:44 Final Thoughts and Wrap-Up
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Follow Jason S Bradshaw:
Website: https://jasonsbradshaw.com/
LinkedIn: https://www.linkedin.com/in/jasonsbradshaw/
Facebook: https://www.facebook.com/jasonsbradshaw
Instagram: https://www.instagram.com/jasonsbradshaw/
Twitter/X: https://x.com/jasonsbradshaw
Follow Ron Tite:
Website: https://rontite.com/
LinkedIn: https://www.linkedin.com/in/rontite/
Facebook:https://www.facebook.com/people/Ron-Tite-Author-Speaker/61574805686652/
Instagram: https://www.instagram.com/rontite/
Tiktok: https://www.tiktok.com/@rontite
YouTube: https://www.youtube.com/rontite
Buy Ron’s books here: https://rontite.com/books
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