Description

#68: Today, I am interviewing AJ Wilcox about his expertise as a foremost authority utilizing different ad formats in LinkedIn and how to get started with the LinkedIn customer journey. Podcast show notes available here: https://kellybaader.com/068

Key Lessons From This Episode: 

• Why Linkedin  ads have a better return on investment than Facebook or Google ads
• Three types of retargeting that LinkedIn ads can do - including one that is unique to LinkedIn
• An overview of the LinkedIn customer journey and how to start serving your audience
• Five types of ads that LinkedIn supports and how the fifth type is unique
• Why your conversion rate depends on the friction of your offer

About AJ: 

Founded in 2014, AJ Wilcox's website B2Linked.com is a LinkedIn ad-specific agency and an official partner of LinkedIn.  He's the go-to guy to learn how to best utilize LinkedIn ads to serve your potential customers and get a higher return on investment.  His team has managed over 300+ LinkedIn accounts, including 4 from the top 10 list, spending over $110M+ on LinkedIn ads.  Impressive, right? In his free time, his 4 children keep him on his toes while he also trains for triathlons and goes go-karting.  

Important Links & Mentions in this episode:

• Access the free masterclass/Kelly's on-stage presentation about the Power Of One Framework
• Learn more about Christian CEO University
• AJ’s Website
• AJ's Checklist
• Subscribe + Review on iTunes
• Subscribe + Listen on Spotify