Email is one of the most powerful and influential channels in marketing. Email marketing is a complex risks and rewards channel to manage for businesses. When done right, email marketing fosters engagements, generates sales, and develops stronger relationships with their audiences. If abused, email marketing can sink a company, can ruin the reputation of its brand, and can corrupt the sales pipeline for years to come. Email marketing does not need to be difficult because there are some simple rules to follow. The power and value of email marketing are on the list. The better a business can be at reaching their ideal audiences with relevant messaging the more successful they will be at email marketing.
