Small and medium-sized businesses are often seen as the best example of businesses that forge connections with consumers. However, as some businesses grow, they lose sight of the value of connecting with consumers. Building connections with consumers is like a steady long-term relationship. Businesses of all sizes that can incorporate an array of consumer touchpoints will build value for themselves. Consumers who align with the values of the business and believe in the business will buy from that business. How well a business connects with its consumers defines how successful it will be in acquiring and retaining them as clients.
