Every business needs to be able to be found. Reviews, listing sites, SEO, word of mouth, and marketing all help a business get found by its consumers. A review is unique in that it helps the business establish credibility and trust. Leaving responses to reviews goes a long way towards positively impacting buying behavior. Responding to reviews shows consumers who are reading reviews that you care and that you are honoring your business’ core values. The better that a local business can be at serving their consumers the happier their consumers will be and the more likely those consumers will return and will tell their friends and family. Getting more reviews opens the door to more revenue, higher ratings in reviews attract more consumers, and responding to the reviews a business gets online leads to establishing a stronger brand presence online.
