A website screams credibility, it communicates the value proposition and enables visitors to explore your company offerings. A website attracts more consumers and helps promote what your company does, why should the visitor care about your brand, and why should that visitor do something about it right now. In addition, a website is where most marketing channels funnel traffic and consumers through. Building a better website does require that the business takes time to consider the purpose of the website to their brand and to their goals. A better website can rank higher organically, can ensure consumers have a great experience browsing your website, and can ultimately generate more revenue at the end of the day.