Description

Most salespeople treat discovery like a checklist — but that only shuts homeowners down. In Part 2 of the Discovery Trilogy, Sam shows you how to turn discovery into a conversation that builds trust, urgency, and connection.

What You’ll Learn in This Episode

• How to treat every question as a conversation starter
• The “observation vs. concern” filter to uncover real priorities
• Why you must ask to understand, not to answer
• How to use Chris Voss’s mirroring technique in the home
• Why slowing down creates natural urgency without pressure

Resources & Links

📘 Get your free Guerrilla Marketing Guide: www.door2doorinstitute.com

🌐 Coaching & Training: https://www.closeitnow.net/coaching

👥 Join the Close It Now Facebook Group: https://www.facebook.com/groups/closeitnow

▶️ Subscribe on YouTube: https://www.youtube.com/@Closeitnowsales

Let’s Connect

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Final Thought

Discovery done right isn’t about checking boxes — it’s about creating a safe, conversational space where homeowners tell you why they need change. Master this skill, and you’ll become someone worth buying from.