Angie and John discuss the crucial importance of niching in building a successful coaching business. They share personal experiences and explain how even though the idea of niching may seem limiting, it is critical to target specific audiences with well-defined problems for focused problem-solving. They also discuss common mistakes made by coaches, emphasize the importance of aligning the niche with personal passion and expertise, and provide reassurances that choosing a niche does not restrict the potential growth of a coaching business.
00:00 Introduction to Niching in Coaching
01:02 The Struggles of Niching
02:13 The Importance of Specialization
03:54 The Pitfalls of Being a Generalist Coach
04:14 The Power of Focusing and Niching
04:54 The Role of Branding in Niching
08:10 The Impact of Niching on Business Growth
09:13 The Importance of Knowing Your Niche
10:48 The Role of Passion and Business Structure in Niching
17:59 The Evolution of Niching in a Coaching Business
20:14 Final Thoughts on Niching
21:05 Conclusion and Farewell
