As 2025 draws to a close, we’re bringing the year to a finish with a special highlights episode of the Communicating Purpose podcast.
This episode revisits five conversations that stayed with me after the microphones were switched off — from the frontlines of BBC News and government communications, to boardrooms, policy think tanks, climate action, and one of the most powerful campaigns for public health in the UK.
Across these conversations, a clear theme emerged: purposeful communication isn’t about noise, it is about clarity, trust, and the courage to say the difficult things well.
You’ll hear lessons on navigating scrutiny, shaping public debate, turning evidence into impact, making complex issues mainstream, and using communication as a force for meaningful change.
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy
