It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Gauthier van Malderen, CEO of Perlego.
Dubbed the "Spotify for textbooks", Perlego is a digital textbook provider, democratising access to educational resources for students around the world.
Gauthier's journey began as a student, where he found himself spending hundreds every year on textbooks, and wondered why there wasn’t a more modern solution.
With a mission to diversify the education sector and make textbooks accessible regardless of location or affluence, Gauthier has grown Perlego into the world's largest online textbook subscription service, boasting over $50,000,000 in funding to date.
In this episode, we covered:
🐣The 'chicken and egg' problem stunting start-ups
📚 Why word-of-mouth remains the most powerful communications tool for business growth
🧠 Perlego's mastermind SEO strategy
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy
