Join Todd Miller, Seth Heckman, and their guest Randy Chaffee from Source One Marketing in this engaging episode of Construction Disruption. Randy shares insights from his extensive experience in the sales industry, discussing his new book "Asphalt and Algorithms: A Road Warrior's Playbook for Winning Results in the Hybrid Sales Arena."
Randy dives deep into the inspiration behind the book, his father's lasting influence, and how COVID-19 prompted him to adapt to a hybrid sales approach. The conversation covers the importance of building authentic relationships, being customer-centric, and leveraging both traditional and modern sales strategies. Tune in to gain valuable lessons and hear Randy's heartfelt anecdotes.
Timestamps
00:54 Challenge Words and Guest Introduction
02:41 Randy Chaffee's New Book
03:26 Honoring My Dad: The Inspiration Behind the Book
08:09 Lessons from Dad: Customer Commitment
11:48 The Hybrid Sales Approach
18:04 Building Genuine Relationships in Sales
25:14 Adapting to New Sales Methods
30:09 Core Business and Product Lines
32:39 Customer-Centric Manufacturing
34:47 Customer-Centric Manufacturing
35:34 The Importance of Repeat Business
36:27 Choices and Competition
39:31 Engaging at Trade Shows
43:02 Networking Beyond the Industry
52:26 Rapid Fire Questions
01:00:03 Final Thoughts and Contact Information
Connect with Randy Online
LinkedIn: https://www.linkedin.com/in/randychaffee/
Website: https://ibuyfromrandy.com
Buy Randy's Book: Coming Soon!!!
Building Wins Live Podcast: https://www.sourceonemarketingllc.com/building-wins/
YouTube: https://www.youtube.com/@LetsChatWithRandyChaffee
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This episode was produced by Isaiah Industries, Inc.
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