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In this episode of Podcast Gurus, we’re joined by Lee Rudin, founder of Rudin Law, who has built his practice through bold branding and unconventional marketing. Instead of hosting his own show, Lee has appeared on more than a dozen podcasts, turning those guest spots into powerful tools for visibility, credibility, and brand awareness.
In this conversation, Lee shares how podcasting can act as the new “round of golf,” a way to build genuine connections and expand reach. He also discusses why bold, memorable branding makes an impact, how to leverage podcast appearances for content across platforms, and what podcasters often get wrong when hosting guests.If you’re a lawyer curious about modern marketing, a podcaster looking to make your show more guest-friendly, or a business owner exploring the relationship between brand, content, and clients, this episode is packed with valuable takeaways.
What You’ll Learn in This Episode:
Episode Breakdown with Timestamps:
[00:00] Podcasting as the new “round of golf” for building connections
[01:22] Why Lee appears on other podcasts instead of starting his own
[05:13] The story behind “Stop Being Polite / Get Rude” branding
[06:42] How merch became a conversation starter and marketing tool
[14:18] Broad vs. targeted podcast marketing strategies
[19:47] Life imitating art: referrals, ethics, and the role of “runners” in law
[22:14] Why genuine referrals matter more than paybacks
[27:45] Why attention is shorter than ever, and why podcasts still matter
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