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Description

In this episode, Tom reviews real marketing materials submitted by contractors in The Contractor Fight Facebook group. He provides a no-BS analysis of websites, vehicle wraps, door hangers, and social media posts, giving praise where it’s due and tough love where it’s needed. Tom emphasizes that while his opinions are subjective, results are what matter—and shares practical advice on making marketing materials more effective.

Watch this episode on YouTube and see the marketing materials Tom is reviewing- https://youtu.be/Y8KklG8fwsQ

In this episode, Tom discusses:

• 00:00 – Introduction to reviewing marketing materials and the importance of results over opinions
• 00:55 – First review: Randy's website — missing clear calls to action and the importance of showcasing finished work
• 03:37 – Reviewing Becca's playful social media video and its impact on branding
• 05:01 – Critiquing Austin’s yard signs and the overuse of generic construction icons
• 05:40 – Alan’s door hangers: the problem with cluttered designs and hard-to-read fonts
• 07:56 – Derek' vehicle wrap : bold but Tom’s thoughts on using tools in logos
• 08:25 – Kevin and Shatoia’s marketing handout: the issue with overcrowded layouts and focusing more on client testimonials
• 09:21 – Edward’s vehicle wrap: extremely busy design and confusion over the company name
• 10:40 – Steven’s business card: clean and simple with minor suggestions for patriotic color accents
• 10:51 – Connor’s website: solid effort with advice on emphasizing calls to action and adding personality
• 13:06 – Reviewing Legacy’s website: good call-to-action placement but needs better color contrast for buttons
• 14:58 – Key marketing takeaways: clear messaging, simplicity, showcasing finished products, and visible calls to action
• 16:33 – Final thoughts: marketing is subjective but aim for clarity, simplicity, and emotional connection
• 16:48 – Introduction to the new Leads on Demand marketing course

Resources:

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