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Description

In this episode, Tom reveals the true MVP of your website—the pricing page. He breaks down why this often-overlooked section can make or break your business, and how using it correctly can help you pre-qualify leads, build trust, and eliminate tire kickers. If you want better, more serious prospects and fewer wasted appointments, you need to stop hiding behind vague pricing excuses and start educating your market.

In this episode, Tom discusses:

• [00:13] – Why the pricing page is the most important page on your website
• [00:52] – How transparency builds trust and filters quality leads
• [01:20] – The problem with “contact us for pricing” and how it drives prospects away
• [01:59] – Common excuses contractors make for avoiding pricing pages
• [02:25] – How to frame your pricing to educate and build credibility
• [02:41] – Real-life example: SimplifyPainting.com and the SEO power of pricing blogs
• [03:24] – Using calculators, blogs, and pricing ranges to collect leads and educate
• [04:23] – How detailed pricing blogs helped Tom dominate Google search results
• [06:01] – Story of a client who guessed the price thanks to Tom’s pricing transparency
• [06:34] – How prospects were nearly ready to buy before the first appointment
• [06:57] – Frustration consumers face when they can’t find pricing info
• [07:31] – The real results of implementing a pricing page
• [08:13] – How to present pricing ranges effectively to avoid scope confusion
• [08:26] – Why this strategy reduces wasted time and boosts lead quality
• [09:21] – How sending pricing info before appointments can save time and weed out unqualified leads
• [10:11] – The mindset shift: Be the educator, not the contractor hiding behind vague answers
• [10:54] – Learn more about the Leads on Demand course to attract high-quality prospects

Resources:

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