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Tired of burning money on ads with little return? In this episode, Tom shares the most powerful, cost-effective marketing strategy he's used to generate millions in revenue — without cold leads or ad spend. Discover the Influencer Profit Strategy, a relationship-based approach to building a referral network that consistently delivers high-quality leads and drives serious growth.

In this episode, Tom discusses:

• [00:24] Why most contractors waste money chasing cold leads through ads and clicks
• [01:10] The strategy that has generated millions: building trust-based referrals
• [02:17] How better relationships, not more leads, are the key to scaling
• [02:36] Step 1: Identify 10 categories of professionals who serve your ideal client
• [03:15] Examples of referral partners by trade: designers, realtors, inspectors, and more
• [03:40] Step 2: Go deep with three quality contacts per category
• [04:22] Why reciprocal relationships drive success and referrals
• [05:06] The math: 30 partners × 1 referral per quarter = 120 leads/year
• [05:50] Why this strategy outperforms ad spend with an 80% close rate
• [06:03] The importance of being highly referable — make your partners look like heroes
• [07:16] How to implement the strategy: start listing categories and reaching out today
• [08:21] Stay visible and valuable even when there's no active project
• [08:42] Track referral sources with a CRM or spreadsheet
• [09:58] Real-world example: one interior designer partner generated $75K+ in revenue
• [10:16] Final advice: play the long game, earn referrals, and stop chasing strangers

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