Tom tells you not to throw your marketing bullets in the air, hoping that one of them will hit a target. You need to be hyper-focused with your marketing. Don't be like a shotgun. Be like a sniper with your marketing and save your time and money.
Conversation Highlights:
[00:00] - Intro
[01:51] - The reason contractors struggle with lead generation
[02:23] - Having clarity about your business
[03:44] - Getting clarity around your ideal client
[05:17] - Having clarity of actions and messaging
[06:17] - Being a rifle, not a shotgun
Resources:
== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:
https://thecontractorfight.com/cheap/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
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