While the 50% gross profit benchmark is almost non-negotiable when it comes to running a successful business, some contractors still feel hesitant about it. Tom is here to tell you five reasons why a minimum 50% gross profit is crucial to building the business that you want.
Conversation Highlights:
[00:00] - 50% gross profit is the key to a successful business
[02:30] - What is gross profit
[03:58] - Fastest and most efficient means of generating profit
[05:03] - Acknowledging the value of your efforts
[07:26] - Maximizing net profitability with fewer jobs
[09:35] - Sustaining business operations and covering overhead costs
[11:38] - Providing a superior customer experience
[13:29] - Closing thoughts
Resources:
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