Sometimes, getting new leads can be a tough task for contractors. One way many businesses do this is through lead generation services. But should you use third-party lead generation services for your business? Tom shares his thoughts on lead generation services. He discusses why building a strong brand is essential for contractors and how they can use lead generation services strategically based on their business circumstances.
Episode Highlights:
[00:00] - Lead gen services and the importance of building a strong brand
[01:53] - Getting immediate leads for new businesses
[03:08] - Consumers don't see lead gen sites as problematic
[04:34] - Build your brand and use lead gen sites as needed
[04:46] - $300 million company on Angi
[05:30] - Clients just want to solve their problems
[06:39] - Have a presence everywhere your potential clients might look
[07:42] - Lead services spend millions on advertising to generate leads
[08:16] - The cost and the ROI
[10:47] - Respond immediately to leads from these services
[12:03] - Refining your lead intake process and leveling up sales skills
Resources:
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap
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