Once your marketing starts working, the real work begins: refining. This episode is all about what to do when the messages that used to work… don’t hit the same anymore.
Stacy shares how she navigated a changing economy, a growing business with two distinct client types, and messaging that felt “off”, without burning everything down and starting over.
This one’s for the business owners who aren’t beginners anymore and are craving clarity and confidence as they grow.
Episode Highlights:
- 00:00 – The Real Work Begins After Things Start Working: Once the offers are selling and the marketing is clicking, it’s not about changing the messaging up, it’s about refining it.
- 01:15 – The Market is Shifting (and So Are Buyer Habits): Stacy names what many are feeling: the economy is trash, people are more selective, and what worked in 2020 might need to be modified to work in 2025.
- 02:40 – Evolving Ideal Clients & Offers: She shares how her messaging shifted when she realized solopreneurs weren’t always ready (or funded) for full-service copy support.
- 04:35 – Two Audiences and One Business: How She Made it Work: From DIY support in the Copy Classroom to DFY inside the Copy Studio, she explains how she speaks to both solopreneurs and seasoned small biz owners—without diluting her message.
- 07:00 – Observation Over Just Analytics: Yes, metrics matter, but she prioritizes “street data” from conversations, client interviews, and replies to her marketing emails.
- 09:30 – Trust Isn’t Built with Just Testimonials Anymore: People are no longer scanning for trust signals. They’re scanning for red flags. And inconsistent delivery is one of them.
- 11:00 – The Advantage of Being a Small Biz? You Can Move Fast: She reminds listeners they don’t need a full rebrand to evolve; they just need to listen, test, and refine.
- 13:00 – A Nudge to Reflect and Refresh: If messaging feels off, it might not need a total rewrite. You may just need to zoom in on what’s changed with your audience.
Resources:
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About the Host:
Stacy Braga helps online business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.
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Podcast Credits:
- Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
- Music by...
