Description

Part 2 of a 3 part series on communicating CSR:

Corporate Communications: Why Corporate Social Responsibility (CSR) is foundational to your content strategy and how to include it with 6 components for success:  External Communications

“Companies are doing great things, they just aren’t telling their stories.” - Barbra & Janet

Special 3-part Series

Every person can become a great communicator and enjoy the personal and professional rewards it brings. These episodes unlock the topics that every CSR and communications professional needs to know to effectively communicate environmental, social and economic initiatives and practices:

• Episode 6: Internal Communications
• Episode 7: External Communications
• Episode 8: Investors, Owners, and Shareholders 

Every company can be rewarded for communicating social and environmental initiatives to outside parties and stakeholders. In this episode, we focus on external communications - how a company keeps stakeholders and other parties outside its organization informed and the value it can bring:

• The importance of strong external communication and the kinds of information to share regarding CSR or environmental, social, and governance (ESG) practices.
• The topics that should be shared outside any company and why they are important to the success of your communication strategy...and company.
• The various types of external stakeholders and audiences you should be connecting with and what you should be communicating to them.
• The reasons why communicating is valuable to your CSR role and the long-term success of your company.

To lay the foundation, here is a simple definition of CSR:

How your company manages the impact it has on the environment, as well as the people inside and outside the company: its employees, communities, customers, suppliers, and owners. And as a third component, how a company governs these areas, including its economic performance.

Here are our Six Components for CSR Communications Success

1. WHO: Identify your External audience
2. WHAT: Determine what to communicate externally 
3. WHY: Know why CSR communications should be part of your external content strategy
4. WAYS to communicate externally
5. Words of caution
6. Areas of opportunity

We are thrilled at the opportunity and the impact we can collectively have - together! If you find our podcast helpful, please share ...and don’t forget to rate, review and subscribe!