Analyst relations…a useful path to establishing your reputation, or an outdated, overpriced avenue not worth exploring?
In this episode of Demand Gen U, Jason Widup, VP of Marketing at Metadata, is joined by colleague Alex Virden, Senior Product Marketing Manager, to discuss whether analyst relations are worth it in 2022.
Jason and Alex break down analyst relations in layman’s terms, detail Metadata’s experiences with the Forrester Wave and outline the alternatives they are exploring to maximize their exposure.
Listen to find out:
For more analyst relations advice from Jason and Alex, tune in to the full episode.
0:00 – 0:27 – Introduction
0:27 – 1:55 – Alex Virden introduces herself
1:55 – 4:20 – Jason and Alex’s work on a Forrester Wave
4:20 – 6:08 – Jason’s first exposure to analyst relations
6:08 – 11:50 – Analyst services 101
11:50 – 13:20 – Analyst relations – don’t do it?
13:20 – 16:28 – Metadata’s category challenge
16:28– 17:19 – The dangers of waves
17:19 – 26:06 – How Metadata got involved in the Forrester Wave and how companies get included
26:06 – 28:12 – Changes Metadata made for the Forrester Wave
28:12 – 39:25 – Thoughts on responses to the Forrester Wave
39:25– 42:14 – Alternatives to dedicated analyst relations
42:14 – 43:40 – Outro
