One of the hardest tasks B2B marketers face these days is finding benchmark data for their ad campaigns. It’s either the data simply doesn’t exist, or it’s incredibly difficult to pinpoint any discernible context.
That’s why we assembled a three-man team to dig into our annual B2B paid social benchmark report and provide valuable insights that you can tweak to get some data of your own.
Join Mark Huber, Head of Brand & Product Marketing, Jason Widup, VP of Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, as they talk through launching the report and what Metadata has got planned based on the information it revealed.
Find out:
- Year one vs. year two of creating Metadata’s benchmark report
- Why sharing benchmark data is necessary
- Things to consider when you’re doing original research
Catch the full episode to find out more about the benchmark report.
- 00:00 - 01:21 Intro
- 01:22 - 02:00 Setting the scene to discuss Metadata’s annual paid social Benchmark Report
- 02:01 - 04:18 Why Metadata released their benchmark report
- 04:19 - 09:41 Motivation behind and insights into Metadata’ s report from last year
- 09:42 - 11:08 A breakdown of what went into creating the dashboard for last year’s report
- 11:09 - 13:50 What’s new in this year’s benchmark report
- 13:51 - 15:31 Why it’s important to provide solid, traceable data in any piece of original research
- 15:32 - 16:44 What assets were present in Metadata’s bench report last year
- 16:45 - 18:00 The areas where Justin spruced up the 2022 benchmark report
- 18:01 - 19:56 Why you shouldn’t gate your benchmark report
- 19:57 - 22:26 What moving parts came together to create the report
- 22:27 - 26:05 How Metadata ensured their data was both valid and properly presented
- 26:06 - 27:03 The timeframe Metadata used to create this year’s report
- 27:04 - 32:16 Why people shouldn’t jump to conclusions based on insights from the report
- 32:17 - 37:37 How to get the most out of a benchmark report
- 37:38 - 38:27 Conclusion
- 38:28 - 39:15 Outro
