What’s a campaign without a highly targeted audience to push it out to?
Metadata’s Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing, give actionable advice on targeting your ideal audience effectively and ensuring you’re getting the most out of your campaigns.
Find out:
- How to define your ideal customer
- How to analyze data for your campaign targeting
- Different data sources you can use to seek out your ideal customers
Tune in to learn more tried-and-tested ways to define your target audience and deliver your campaigns.
- 0:00 – 1:07 Introduction
- 0:40 – 2:27 How to get clear on your ICP
- 2:27 – 8:23 The easiest ways to define your ICP
- 8:23 – 10:33 How to analyze your customer data
- 10:34 – 12:51 Why you should focus on the people to help identify your ICP
- 12:52 – 16:03 How to find customers that are a good fit based on the tools they already use
- 16:03 – 19:28 Looking at customer intent data sources
- 19:28 – 25:01 Why you need to find unique sources of data
- 25:02 – 28:27 What to do if you don’t know your ICP yet
- 28:27 – 32:58 How to start testing ICPs
- 32:59 – 35:50 How important audience size is
- 35:51 – 37:10 Roundup
If you'd like to learn more, reach out and schedule a demo: https://metadata.io/
