It’s no secret…being a marketing leader can be hard. No matter what study you’re looking at, it feels like the average job tenure for marketing leaders gets shorter and shorter by the month.
Mark Huber, Head of Brand & Product Marketing and Jason Widup, VP of Marketing at Metadata, get vulnerable on this episode of Demand Gen U, as Mark asks Jason about everything that comes with being a marketing leader and invites him to share the challenges he has faced through his career.
Find out:
0:00 – 1:00 – Introduction
1:00 – 2:25 – Cause for celebration!
2:25 – 3:30 – Learning and growing as a marketing leader
3:30 – 6:01 – What is the job of a marketing leader (besides brewing kombucha…)?
6:01 – 8:00 – How has Jason’s definition of a marketing leader changed?
8:00 – 12:29 – Championing team building and morale
12:29 – 16:25 – Why is it so hard being a marketing leader?
16:25 – 18:15 – Some dangers of closeness at work
18:15 – 29:39 – Giving and receiving feedback
29:39 – 35:39 – Importance of team morale
35:39 – 41:08 – Looking after your team in your marketing plans
41:08 – 42:34 – Outro
