What’s the secret to getting people to attend your virtual event? Not just to show up, but to actually want to be there and participate.
Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, break down some of the ways they promoted a Metadata virtual event successfully.
Listen to the full session to learn how to successfully plan, promote, and host your virtual event so that people want to show up.
Find out:
0:00 – 0:39 Introduction
0:39 – 2:26 What is a virtual event?
2:26 – 6:38 Where the idea for a Metadata virtual event came from
6:38 – 11:21 Figuring out the event’s main concept
11:21 – 15:15 How to build intent for your virtual event
15:15 – 19:28 Setting goals for a virtual event
19:28 – 23:27 Finding the right speakers
23:27 – 27:11 How the launch was planned
27:12 – 31:05 Metadata’s launch promotion strategy
31:06 – 35:26 How Metadata drove engagement through contests
35:26 – 37:26 What we could have done differently
37:26 – 39:23 Memorable moments from the launch
39:24 – 40:37 Outro
