How do you get customers hooked on your product? Not just signing up, but hooked in a can’t-imagine-life-without-it way. We can’t all be Starbucks, after all.
That’s the idea behind PLG or product-led growth – get your customers hooked on your product and telling everyone about it. It’s something we’ve been trying out at Metadata, and as usual, we’re here to tell you about the stuff we’ve got right along the way, and the things we’ve got wrong, so you don’t have to do the same.
Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing, share honest insights into the Metadata PLG experiment, how companies are doing it right, and which issues are causing the biggest roadblocks.
Find out:
0:00 – 2:17 Intro
2:17 – 7:15 What is PLG?
7:15 – 9:42 How companies get PLG right
9:42 – 17:29 How Metadata first approached PLG
17:29 – 22:39 The early days of Metadata’s PLG strategy
22:39 – 25:38 Starting with the product changes in Metadata
25:38 – 33:38 How Metadata’s soft launch went
33:38 – 37:14 How Metadata plan to build on its V1
37:14 – 38:03 Outro
