- **Introduction**
- Why pricing is crucial for business success.
- **Understanding Treatment Costs**
- Product costs, time investment, expertise level.
- **Psychology of Pricing**
- Perceived value & premium pricing strategies.
- Discounts & loyalty programs – should you use them?
- **Competitive Pricing vs. Value-Based Pricing**
- Why underpricing can hurt your brand.
- How to justify premium pricing.
- **Common Pricing Mistakes**
- Not accounting for hidden costs.
- Attracting bargain-seekers instead of loyal clients.
- **Final Takeaway**
- Implementing a sustainable pricing strategy.
