Summary
Jessi Roesch, founder of Downland, discusses her journey from banking to starting a climate-smart farming marketplace. She highlights the similarities between farming and startups, such as the need for resilience, the importance of understanding customer needs, and the pursuit of a legacy. Jessi also explains the concept of regenerative agriculture and its benefits for soil health and nutrient-dense food. She shares her experience with crowdfunding and invites listeners to participate in Downland's fundraising campaign on WeFunder.
Links
Please leave us a review: https://www.podchaser.com/AdventuresOnTheCanDo
The book Think Like a Startup Founder (early access): https://www.manning.com/books/think-like-a-tech-founder
Jothy’s site for speaking, podcasting, and ruminating: https://jothyrosenberg.com
Jothy’s non-profit foundation The Who Says I Can’t Foundation: https://whosaysicant.org
Jessi’s current startup for helping regenerative farmers and ranchers: https://www.godownland.com/
Jessi’s slot on the WeFunder platform where she is raising her first round: https://wefunder.com/downland
Jessi’s bio
Jessi Roesch (rhymes with "fresh") has over a decade of experience driving transformation at startups, unicorns and enterprise companies. She is a Terra.do Climate Fellow, member of the Soil Health Committee at BCarbon, Entrepreneur-in-Residence at Antler, a global venture firm, and 3x startup executive, having led her prior company to #10 in Financial Services on the 2023 Inc. 5000 list, which recognizes companies for high growth.
Jessi is the founder and CEO of Downland, a startup that aims to remove barriers for a new generation of regenerative farmers and ranchers
Takeaways
Farming and startups share similarities in terms of resilience, understanding customer needs, and pursuing a legacy.
Regenerative agriculture focuses on improving soil health and producing nutrient-dense food.
Crowdfunding platforms like WeFunder provide opportunities for everyday people to invest in startups and support innovative solutions.
The founder journey requires resilience, grit, and a willingness to embrace challenges and personal growth.
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