Description

Today's podcast is with Evan Dolgow from Aidaptive.com. We chat about staying ahead of the curve in the ever-changing digital world. Evan compares direct booking to e-commerce and tells us what we can learn from giant e-commerce platforms. He also emphasises the importance of understanding your ideal guest and their booking journey and how taking the time to do so can provide immense value for your vacation rental business. 

We talk about:

• Booking a stay online is a form of e-commerce
• How to layout your website for more clicks
• The importance of understanding your guest's needs
• Utilising insights in Google Analytics 4
• The metrics to track
• Doing more of what your guests want
• Why direct bookings are most important now
• Creating a roadmap to stay ahead of trends
• Showing trust on your website
• Stay open to new ideas and experiment with AI
• What direct booking success means to Evan

I’m looking for owners and managers who have done something in their business (marketing or hospitality) that has made a difference to their direct bookings. Do you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onething

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up to the Free Direct Booking Success Summit:

https://directbookingsuccesssummit.com/

CONNECT WITH Evan Dolgow:

Website: ​​https://aidaptive.com/

LinkedIn: https://www.linkedin.com/in/evandolgow/