What is marketing automation, and how can you use it to build better relationships?
On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.
Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.
IN THIS EPISODE, YOU'LL LEARN:
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