In what we expect to be the first of many appearances, digital marketer Jen Evison joined Erica to discuss one of their favourite topics: strategy!
In this episode we discuss:
• What is a strategy? (00:05:50)
• Identifying aims and objectives (00:09:47)
• Knowing your target audience (00:13:39)
• Customer journey (00:21:15)
• The importance of brand personality (and what it means) (00:24:00)
• Being realistic about your available resources (time, people, money) (00:32:00)
• Content strategy (00:35:00)
• Channel strategy (00:42:00)
• Campaign strategy (including social media advertising) (00:49:25)
• Measurement strategy (00:52:43)
• Implementing a strategy (00:54:49)
and more.
Jen also shares what she's learning at the moment, and her one piece of advice that will help you be prepared to do your best online…
Get in touch with and follow our guest…
Check out Jen's website: https://jenniferevison.com
Connect with Jen professionally on LinkedIn: https://www.linkedin.com/in/jenevison/
Connect with Jen socially on Instagram: https://www.instagram.com/jenniferevison.co/
Here are some resources we mention during the episode…
The Conversation Prism: https://conversationprism.com
Wendy’s on Twitter: https://twitter.com/Wendys
Queensland Police Service Facebook Page: https://www.facebook.com/QueenslandPolice/
NSW Police Force Facebook Page: https://www.facebook.com/nswpoliceforce/
Hey Tiger on Instagram: https://www.instagram.com/heytigerco/
F45 memes on Instagram: https://www.instagram.com/f45_training_memes/
Learn more about Erica Stacey and Scout Digital Training:
https://scoutdigitaltraining.com.au
https://facebook.com/ScoutSocial/
https://instagram.com/ScoutSocial/
https://twitter.com/ScoutSocial/
https://linkedin.com/Scout-Digital-Training/
https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g
