As an eCommerce merchant you have to pay attention to Amazon and Google. Google is likely one of your top traffic channels. Amazon is either enemy or partner #1 or perhaps they’re your top frenemy. In this episode we dive into recent Google and Amazon news and what it means for your business. Here are some of the highlights: Google: - Google Shopping - Google will roll this out on the display network, calling it Retail Shopping on Display. - Google Shopping Q1 2017 year over year growth outpaced Q4 Year over year 21% vs. 19%. - Google Shopping/PLAs now 75% of non-branded retail clicks. - Google shopping spend grew 32% in Q1 for year over year - Google AdWords phone and desktop spend increased 51% and 12%, respectively, while tablet spend fell 23%. - Similar Audiences for Search & Shopping - Demographics for Search - YouTube TV - similar to sling box. - Original content via YouTube Red. 6 Shows including shows feature Ellen, Kevin Hart, and Ryan Seacrest. - 18-49 year olds spend more time on YouTube in prime time than watch the top 10 TV shows combined. - YouTube Scandal - big brand ads placed next to neo nazi and jihadist content. 5% of top advertisers pulled ads. Amazon: - Q1 earnings - Sales grew 23%. $35.7 billion in sales, $8billion in growth. - AWS grew 42% to $3.66B - Subscription services $1.94 Billion mainly Amazon Prime - 49% YoY - Making prime sticky with original content - Manchester by the Sea won two oscars. Best actor - Casey Affleck and Best Director. - Purchased the rights to Thursday night football - Amazon Prime is closing in on Costco in terms of members. Now roughly 80 million prime users in the US. 37% growth since last year. In March of 2017 costco has 88.1 million members. - Amazon Fresh pickup - Amazon Go Store
