Are you ready to take your eCommerce ads to the next level? In this episode of the eCommerce Podcast, Matt Edmundson sits down with Nikki Lindgren, the savvy marketer turned agency founder, to discuss advanced video hooks and strategies that can skyrocket your ROAS by up to 27%!
Discover:
- The power of outcome hooks like before-and-after videos and how to navigate Meta's ad policies
- Why frequently asked questions (FAQs) make fantastic video content
- The importance of telling the truth attractively in your ads
- How to create a funnel that lives entirely on social media
- The impact of pointing your ads to TikTok Shop or Meta Shops instead of your own eCommerce store
But that's not all! Nikki also shares her insights on:
- Optimising your category pages for SEO with meta tags that matter
- The evolution of user-generated content (UGC) and how to leverage it effectively
- Crafting compelling ads using "Us vs Them" comparisons
- The role of AI in the creative process and which tools are worth exploring
If you're an eCommerce entrepreneur or manager looking to elevate your paid media game, this episode is a must-listen!
