How can you serve your international and local community? Randy Rohde, from 38 Digital Market, shares with us how his podcast is helping not only his long-distance clients but his local community as well. For him, his podcast helps to strengthen relationships with all his clients. Lots of great tips in this episode!
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Links Mentioned In the Show:
Show Notes:
- Master of All Marketing trades (02:42)
- How to command brand authority our way (04:00)
- How a side hustle grew into a multi-faceted marketing agency (04:59)
- The brainchild of the pandemic (05:53)
- Why podcasts are the magic bullet for small businesses/The endless list of reasons why podcasts work wonders for small businesses (07:01)
- How to make your guests’ entrepreneurial spirit shine (09:19)
- Why daily podcasts isn’t for us (10:27)
- Why we don’t take on any paid sponsorships…(11:17)
- …yet still generate revenue from our podcast (12:06)
- Why Randy chooses to highlight the small business community (12:57)
- How podcasting can become a powerful networking tool (14:55)
- Why you’ll never know where you’ll meet your next podcast guest (16:02)
- How did we overcome the initial struggles we faced in producing our podcast (17:14)
- How to save hours of work with just one software (18:22)
- What system you should have in place for hosting podcast guests (18:45)
- The remedy to the uncertainty of your podcast (19:15)
- Our #1 challenge with the podcast (20:32)
- Why committing is the key to avoiding failure (21:06)
- The sure-fire way to galvanize relationships with new clients using podcasts (22:02)
- How to overcome podfade (23:51)
- How Randy chose his niche (24:58)
- Why being adaptive is essential to podcasting/ Why going with the flow is essential to podcasting (25:49)
- What changes Randy’s bringing to his podcast (29:10)
- How trying something new turned out to be one of his best episodes (29:35)
- What to expect in the, “Running the Bases with Small Businesses,” podcast (31:12)
