We often make things more complicated than they need to be. Tom Shay understands this better than most. So what did he do? He made podcasting super easy. With nothing more than a phone. In this episode, Tom shares how he got started with podcasting in 2009; lessons he has learned from podcasting; and how podcasting can help educate your clients.
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Links Mentioned In the Show:
Show Notes: (Please include time stamp)
- How Tom has transformed talking into a business (01:30)
- What 99 years of business strategy knowledge looks like (02:45)
- If you can’t beat them, join them (03:46)
- How Tom monetized his passion (04:27)
- Tom’s secret recipe to a profitable business model (05:40)
- The unintended beginning of Small Business Conversations (06:05)
- How four years of hard work went down the drain did a 180 (06:25)
- On having a controversial sidekick that scared off guests (07:09)
- How an accountant saved the show (07:46)
- How to grow out of your comfort zone (8:41)
- Why Tom completely overhauled his website (10:01)
- What’s more important than tracking analytics? (11:55)
- What impact has podcasting made on Tom’s business (15:23)
- Why it’s important to put your potential guests under a microscope first (17:37)
- What struggle he had with his first guest (18:02)
- Why you can still have a successful podcast without being a techie (18:59)
- How Tom maximized this F-word (21:27)
- Alexa, "Play Small Business Conversations with Tom Shay" (22:46)
- Why fix what’s not broken? (24:39)
- The only reason you should start a podcast (25:44)
