In this episode, we are joined by author, coach, small business finance expert, podcast host, YouTube star extraordinaire: David C. Barnett. And he is crushing it with his podcast! He shares with us why podcasting is a powerful marketing tool, why small businesses need a podcast, and reveals his content creation strategy that has his business hopping.
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Show Notes:
- What is it like to wear the hats of an author, coach, and consultant? (01:47)
- How David launched a podcast as a means to market his book and services (03:13)
- How David juggled audio and video marketing in his podcasts (05:52)
- Why podcasting can automate rapport and trust building with potential clients for businesses (07:21)
- What role does YouTube and SEO play in building his podcast following (08:48)
- Why podcasting will always be worth your while as a business owner (11:59)
- How consistency and not giving importance to numbers lead David to a new client every week (13:21)
- Why the number of clients you get trumps the size of your following (14:00)
- How David maximizes an exclusive podcast to offer added value to his clients (15:50)
- How overflowing podcast interview requests came about (18:43)
- Why it’s important to screen your guests/invite requests to maintain the integrity of your podcast and business (19:24)
- How David grew his network with podcasting (22:10)
- The untold villains of the podcasting world (23:20)
- What upper hand entrepreneurs with a podcast have over “big podcasts” (24:30)
- Why the podcasting world needs more small businesses as hosts (27:05)
- How one entrepreneur is consistently garnering clients from a “small” podcast audience (29:05)
- Why podcasting isn’t always sunshine and rainbows, but it will always be worthwhile (29:20)
- The wonders podcasting does for your SEO and online presence (30:16)
- Why consistency is key in podcasting success (32:15)
- David’s secret strategy: How to repurpose your content to make your podcasting...
