In this episode, Steve Fredlund was faced with a choice. As a business owner, he just did not have the time to dedicate to his podcast. His choice: either let his podcast go into pod fade or hand it over to someone else to manage. He chose Annie Tutt to take over his podcast. In this episode, Steve shares with us why he loves podcasting, and what he went through to find the perfect host; Annie shares what it’s like to step into an existing podcast and how to have great interviews with guests.
Links Mentioned In the Show:
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Show Notes:
- Why Steve left the corporate world in order to help micro-businesses (01:46)
- How Steve is using his podcast for the greater good of his community (05:02)
- Why Steve chooses Podcasting over YouTube (07:14)
- How podcasting increases the power of networking (08:32)
- Why podcasting makes increasing your business’s credibility a breeze (10:40)
- How one podcast appearance got a guest $30,000 worth of business (11:20)
- Matchmaking communities and small businesses using podcasting (12:58)
- Why taking a hiatus as the host of his podcast was a strategic move (14:45)
- How delegating his podcast turned out for the better (16:14)
- The importance of putting the spotlight on your guest (17:04)
- How hosting a podcast has become an extended channel for Annie’s nonprofit leadership (17:42)
- What you should consider when selecting your podcast host (19:34)
- Overcoming the fear of not being good enough (20:48)
- Excelling at hosting despite disliking hearing her recorded voice (23:21)
- Embracing the authenticity of conversations to fight off perfectionism (26:15)
- The secret formula to an impactful interview (27:25)
- Why your audience should be the foundation of your podcast (30:28)
- Why your marketing framework matters (31:30)
- Flexibility: the antidote to pod fade (33:04)
- The question you need to ask in order to sustain your podcast (37:00)
