In this episode, Swire Ho, cofounder of Garuda Promo and Branding Solutions and host of The Small Business Show podcast, shares his experiences on how he pivoted into podcasting, how he leveraged podcasting into the ultimate free networking platform, the key to striking a balance between business and podcasting, and why podcasting is the ultimate credibility builder.
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Links Mentioned In the Show:
Show Notes:
- From recording engineer to promo packaging industry leader (01:53)
- How Swire turned podcasting into a powerful networking tool (02:56)
- Learning by trial and error so other businesses don’t have to (04:22)
- How to target your ideal client with podcasting (05:32)
- Why asking the right questions are key (07:45)
- How Swire grew to be a promo product industry leader (10:05)
- Holding back on his perfectionism (11:31)
- The key to balancing podcasting and business (15:21)
- How Swire was published by an industry leading magazine thanks to his podcast (16:28)
- The secret to connecting with your dream clients (19:51)
- Saving thousands in advertising through free promotion (20:48)
- The process of content creation (22:40)
- What you need to avoid pod fade (25:31)
