In this episode, Rich Brooks, founder and president of Flyte New Media, a 25-year old digital agency based in Portland, Maine shares his insights on gradually transitioning into podcasting, tapping into the knowledge base of industry leaders with podcasting, branding, and the role it plays in your business podcast’s success, and the secrets to creating a well-oiled podcast production machine.
Links Mentioned In the Show:
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Show Notes:
- The origin of a core business (02:02)
- How a psychic changed a career path (02:34)
- How a blog writer transitioned into podcasting (04:54)
- Podcasting a.ka. Networking on steroids (06:02)
- Why podcasting is the means to getting industry leaders to share their secrets (08:40)
- The ways podcasting can provide answers to problems that you don’t have solutions to (09:17)
- How podcasting has exponentially grown his audience both locally and internationally (10:55)
- Monetizing your podcast: From sponsorships to client conversions (11:53)
- Making your business stand out with a podcast (13:50)
- Why podcasting is a great platform to get into your client’s heads…literally (15:55)
- Why podcasting is not easy, but is definitely worth it for your business (16:11)
- How this “b- word” will help kickstart your podcast strong (17:01)
- Why Rich remained unbothered by the number of podcast downloads (19:03)
- How podcasting has given his business the constant opportunity to get in front of people, even despite COVID (20:13)
- Curating an exclusive conference with podcasting (20:42)
- Using your podcast to build your business’ reputation (23:00)
- Making podcasting an atomic habit to gain business momentum (23:32)
- Establishing an efficient podcast production system with outsourcing (24:15)
- The constant evolution of his podcast production process (26:21)
