How do you make important decisions? You start by gathering the best information you can, right?
When it comes to important decisions about people, there are many tools you can use to build the best "mirror" (or crystal ball) possible. To see what's inside, we need to get past blind spots and the facade presented, and gain the best insight possible.
Real ROI comes when you make your best decisions. Better data - Better decisions!
Assess - Don't Guess!