Marcus sat across from me, arms folded. "I've had coaches before," he said. "Mostly they just asked me how I felt about things. I don't need a therapist. I need someone who can actually help me fix what's broken."
He believed his problem was that he had the wrong people. The assessment data told a different story—and it changed everything.
In this episode, I'm unpacking what actually creates ROI in coaching. The industry has exploded with certifications, but certification doesn't equal transformation. Through Marcus's journey from skeptic to 40% revenue growth, I'll share the four elements that separate coaches who cost you money from coaches who make you money.
If you've ever wondered whether coaching is worth the investment—or been burned by a coach who was better at listening than leading—this one's for you.
