How To Get Found On Google with Melissa McGraw

Description

Do you want to make it easier for dream clients and customers to find you on Google? In today's episode I'm sitting down with SEO superwoman, Melissa McGraw. Melissa is the founder of The Creative Potential, an SEO agency that helps entrepreneurs grow their organic search and their audience by DOUBLE digits in a matter of months. Melissa shares with us 3 easy steps you can implement into your website immediately to help your business get found on Google.

Episode Takeaways:

SEO (Search Engine Optimization) helps you to be found on google.
It’s easy to take for granted what we do well, but there are so many people out there who are not good at it and could benefit from your skills or service.
If you are looking for some partners in your business, join some of the Facebook groups that fit with you.
You can’t rely on your traffic coming from platforms such as Facebook and Instagram as they could drop overnight due to ever-changing algorithms.
It is important to get your website optimized so you can be found organically for what you want to be known for.
There are 1.9 million websites out there right now, so you need to optimize so you can be found amongst all of these websites!
Make sure your site is mobile friendly – test everything on your own phone.
Mobile is very important because it comprises at least 60% of search!
Check your site for broken links – the dreaded 404 error page. This will affect your Domain Authority.
Name your images with key words before you upload them to your website. This helps decrease duplicate content if you are using stock images.
Think about what you want to be known for, what would people type into google to find your business?
You can’t understand what your ideal customer is searching for if you don’t know who your ideal customer is.
Understand who you are trying to target and who you want to attract, then build this into your SEO strategy.
SEO is a work in progress, it takes some time but it is so worth it.
SEO will help in the long run and sustain your business.
Take some time to understand your website SEO so you know what is going on, even if you choose to hire an expert.
There are so many opportunities you could miss out on if your site is not optimized.

Remember…

To sustain your business, you need to make sure you have an optimized website. Don’t put all of your eggs in that social media basket, because they could change at any point.

You don’t want to miss…

02.10 – An Introduction to Melissa

07:35 – Melissa’s career journey

12:18 – Developing an SEO agency

17:22 – Why should we care about SEO?

21:08 – DIY SEO

30:15 – Understanding your ideal customer

35.35 – SEO Mistakes to avoid

39:54 – Staying motivated as a business owner

To connect after the show:

Find Melissa at...

Website – https://www.thecreativepotential.com/