Your host Alex Shevelenko welcomes Melissa Reaves — Founder and CEO of Story Fruition — to discuss why stories work outperform data in business communication. Melissa's journey from advertising technology startups to creating her bestselling Mind Movie Method reveals why human brains are wired for narrative over data. In this conversation, she explains the neuroscience behind effective business storytelling, introduces the Wonder Wander Effect that causes audiences to mentally check out, and demonstrates her CROW framework for crafting memorable narratives.
Melissa provides live coaching on converting technical content into visual stories, discusses her approach to building organizational story libraries, and shares insights on creating dynamic presentation formats that match today's communication standards. For business leaders seeking to connect with investors, customers, and teams through compelling stories rather than charts and graphs, Melissa offers practical methods for turning information into experiences that audiences remember and act upon.
To continue the conversation with Melissa, connect with her on LinkedIn or visit storyfruition.com.
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