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In this episode...
Faithful on the Clock
https://faithfulontheclock.captivate.fm/episode/how-to-provide-real-value-on-social-media
What does it mean for a business to “provide value” on a social media platform? How do you do it while still keeping all the algorithms in mind? That’s covered in Episode 31 of the Faithful on the Clock podcast.
Timestamps:
[00:05] - Intro
[00:41] - The number one rule about posting on social media–provide value!
[00:58] - Previously, value meant sharing relevant, helpful info that helped others reach their goals. People could easily network and support each other with direct sharing.
[01:16] - Social media platforms figured out that it’s not as profitable to allow you to include outbound links and tweaked their algorithms away from them. They now favor elements like time spent on a post.
[02:06] - Due to the change in algorithms, people are creating longer form content with a specific flavor–broetry. This takes up space but doesn’t communicate much of real influence.
[02:51] - Value requires a balance of linking and pleasing the algorithm, as well as not lapsing into broetry. But longer-form content provides an opportunity for authenticity.
[03:39] - The most valuable content, in my opinion, is content where the person posting just levels with the audience and makes them feel like equals. It is wholesome and has emotional appeal strong enough to inspire change.
[04:46] - Ephesians 6:14 is a good reminder to stay the course with truthful content no matter what else you see everywhere. Don’t pander to trends or get discouraged by them.
[05:43] - 2 Chronicles 9:20 reminds us that beliefs and attitudes can change. Be patient and view your posts as part of your larger long-term legacy that people might later come to understand.
[06:33] - 2 Timothy 2:13-15 encourages Christians to be well-prepared as a worker of God. Keep this verse in mind when analyzing what you could post and assess whether it represents you, the Lord, and truth.
[07:48] - Don’t mistake likes for substance. Aim to be evergreen and truthful.
[08:32] - Prayer
[09:09] - Outro/What’s coming up next
Key takeaways:
