In this episode of Friends In Business, Ben Wright and Jemimah Ashleigh welcome the eloquent and perceptive Steve Plummer. The discussion delves into the evolving art of copywriting in an AI-driven era, highlighting the enduring value of human creativity and emotional resonance. Steve offers strategic insights into crafting distinctive, authentic messaging that connects deeply with audiences—emphasising that while AI may elevate basic writing standards, it cannot replicate the heart and nuance behind truly impactful communication.
About the Guest:
Steve Plummer is a highly experienced copywriter, author, and speaker, with a rich history in the education sector. Beginning his career as an English teacher, he quickly advanced to leadership roles such as Head of Department and Deputy Principal. Today, Steve specialises in copywriting, supporting soul-driven businesses across Australia. He is a strong advocate for purposeful writing and has shared his insights on prominent platforms alongside industry figures like Russell Brunson. In addition to his copywriting work, Steve has explored diverse writing avenues, including freelance journalism with a focus on boxing, reflecting his deep passion for the craft of writing.
Key Takeaways:
Time Stamps:
0:00 Intro
0:53 Ben: The Spotify Star
1:53 Guest Introduction
2:49 Soul Led Business
3:35 Steve’s Writing Journey
8:45 Value of Words Being Spot On
11:25 Change Brought By A.I. In Copywriting
14:46 The EMOJIS!
16:41 AI Generated Books
17:58 Tips On The Use of A.I. In Copywriting
22:30 Weekly Takeaway
23:42 Guest Socials
24:10 Outro
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