Description

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh unpack powerful strategies to drive revenue growth in 2025. With their signature blend of wit and candour, they dive into the critical components of customer acquisition, client retention, and remarketing—all tailored to suit today’s fast-evolving business landscape. Ben offers a measured perspective on the financial fundamentals every business must grasp before chasing rapid growth, stressing the importance of gross profit margins and fixed cost awareness. Jemimah, meanwhile, highlights the value of strategic retargeting to re-engage dormant leads, reinforcing the long-term impact of relationship-building.

Key Takeaways: 

• Discover three key methods to boost revenue: acquiring new customers, amplifying existing customer value, and re-engaging previous customers.
•  Prior to targeting revenue increases, gain insight into your business’s financial levers to avoid unprofitable growth.
• Enhance client value by expanding product/service offerings and understanding their evolving needs for effective upselling.
• Utilize nurturing campaigns for past clients and leads to maintain brand relevance and drive sales.
• Focus on scalable sales frameworks and train teams to recognize upselling opportunities to elevate business from within.

Time Stamps: 

0:00 Intro

0:44 “Banging the Table”

2:20 Jemimah’s Week

2:59 Ben’s Week

5:49 Revenue

8:50 Three Ways To Grow Revenue

5:58 Acquiring New Customers

12:10 Getting More From Existing Customers

17:41 Customers That Are Returning Back

23:39 Weekly Takeaway

25:08 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.