Description

Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.

We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.

Your Hosts

Dave Jackson, host and educator at School of Podcasting™

Daniel J. Lewis, host and educator at The Audacity to Podcast® and creator of Podgagement®

Support The Show

Daniel

Podgagement - Boost Your Audience Engagement

Social Subscribe and Follow Plugin

Dave

Buy Dave a Coffee 

Join the School of Podcasting

Profit From Your Podcast Book

Mentioned in This Episode

The Audacity to Podcast

School of Podcasting

OP3 Stats

https://op3.dev/

Podcast 2.2 Standards

https://iabtechlab.com/standards/podcast-measurement-guidelines/

Podcast Certified Companies (it shows compliant....)

https://iabtechlab.com/compliance-programs/compliant-companies/#

Mentioned in this episode:

If You've Received Value From This Episode

This podcast supports podcasting 2.0 boosts and streaming of sats. You can boost the show using a new podcast app at www.newpodcastapps.com

Podcasting 2.0 Apps